The economic man
In the field of economics there is an assumption about a economic man. The economic man is selfish and wants to maximize his own benefit.
The economic man is rational and will always take decisions that maximize his own utility. The assumption of a economic man is an important basis for economic theories. The assumption of the economic man gives us a theory about how people take decisions and make choices, this makes it easier to predict how people will behave in different situations.
Updated
4/25/2013
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economic man, macro theory, economics